It is the second year registering a significant increase in the sale of tickets at TIFF, 25% of them being purchased online. The total participants' number rose to over 120,000: to the paying viewers, those attending the free outdoor screenings are added, as those as those attending
masterclasses,
workshops, launches, exhibitions or meetings at the TIFF Lounge. Around 1,100 guests - directors, producers, actors, industry professionals and Romanian and foreign journalists – took part to screenings and special events held in 20
locations.
The 15th Edition of Transilvania International Film Festival boasted numerous sold-out screenings and events, among which the Romanian premieres
Sieranevada, by
Cristi Puiu,
Două lozuri/Two Lottery Tickets, by
Paul Negoescu, and
Câini/Dogs, directed by
Bogdan Mirică, winner of the Transilvania Trophy, that had another two additional screenings, on 5 June, both of them sold out very quickly. The tickets were sold out in advance also for the world premiere of the latest film signed by
Nae Caranfil,
6,9 pe scara Richter/6.9 on the Richter Scale, that opened the Festival in the Unirii Square of Cluj, with around 3,000 viewers attending.
The site
www.tiff.ro registered record traffic, being permanently updated before and during the Festival. During the 10 days of TIFF, 55,280 unique visitors were registered, 106,946 visits and 745.138 page displays, 15% up compared to 2015. The official blog,
blog.tiff.ro, registered over 27,000 displays during the Festival.
Millions of users watched the posts and video content on the Facebook page
TransilvaniaIFF. All clips poste for this edition reached a total of 1,014,746 views. The five image
campaign spots recorded 614,639 views, with an organic
reach of 2,064.000.
This year, around 350 volunteer workers in 33 departments helped setting up the events on TIFF locations, some of them coming specially to TIFF from Oradea, Bacău, Bucharest or Tulcea.
Regarding TIFF's cultural impact on Cluj, Corina Șuteu, Minister of Culture, stated for the
AperiTIFF newspaper: “Culture is an asset, an investment whose return is not measured only pragmatically. It should be noticed that the study on TIFF's impact was made only after 14 years. Only know do we know in what we have invested, because now we are able to calculate a major economic impact. We must be aware of the fact that the investment in culture, much like in health, needs to be a long-term one”.
Details at:
Tiff.ro
