European Film Promotion, an agency that represents movie bodies from 37 countries, is putting in place changes to its programs to minimize the harm being done to the industry by the coronavirus crisis. As part of
that effort, EFP has convened a “crisis committee”, Sonja Heinen, EFP`s managing director told Variety.
The committee will meet every week and will involve national bodies and representatives of festivals and other industry players, such as sales company body Europa International. The committee will seek to be a “kind of barometer” and “collector of different views”, EFP said in a statement.
The first meeting will take place on Friday and will involve representatives of EFP member organizations and Jérome Paillard, executive director of Cannes Market, who will talk about his plans for a virtual market, starting on June 23, if it is needed.
Decisions will have to be made quickly during the crisis, EFP said, and promotion bodies and sales agents are dependent on the decisions of the festivals and vice versa.
Details:
Variety //
European Film Promotion
